Mar. 16 at 2:16 PM
Peloton announced its Commercial Series Bike and Tread, designed for high-traffic gyms, marking a major step in its push into the commercial fitness market as growth in its at-home business slows.
The new equipment will combine Peloton’s digital workout platform and instructor-led classes with more durable hardware developed with Precor. The company plans to begin shipping the machines in late 2026, initially in the U.S., U.K., Canada, Germany, Australia and Austria.
Peloton has already expanded into commercial spaces through partnerships with hotels such as Hyatt and Hilton, and its integration with Precor gives it access to a distribution network in more than 60 countries. However, the company may face resistance from gyms that prefer promoting their own classes and platforms.
The move comes as Peloton looks for new growth after recent earnings disappointed and sales of its consumer-focused equipment remain sluggish, increasing the importance of its commercial business strategy.
$PTON