Oct. 2 at 6:09 AM
🚀 Amazon
$AMZN launches Amazon Grocery: a new private label dedicated to food products, with most items priced under
$5.
From milk to olive oil, from meat to seafood, all the way to fresh produce: a wide assortment designed to become the “basic cart” of millions of consumers.
🔑 The strategic moves behind this choice:
• Aggressive pricing → direct challenge to Walmart
$WMT, Target
$TGT, and Kroger
$KR.
• Customer loyalty → if you shop for groceries on Amazon, you stay within the Prime ecosystem.
• Margins → private labels deliver higher profitability compared to selling third-party brands.
📌 In short, Amazon no longer wants to be just the “digital supermarket”: it wants to become the producer as well.
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