Jul. 23 at 1:22 PM
$KR I will say this, Kroger's in-store digital coupon experience needs to be more clearly thought out and executed.
Let me explain. To get the in-store digital coupons to work, you must use the Kroger app. So, encounter one, and it requires you to scan a code. Sometimes the scan doesn't work. If not, i'll take a picture of it to show the checkout person. But imagine a modesty busy at Kroger, with everyone constantly stopping for excessive amounts of time to pull out their cameras, open the app, to scan barcodes... and then start taking pictures of these barcodes if can't get them to work. Imagine the isle congestion created and user experience negativity created. Now imagine this in the freezer section, with doors opened for minutes instead of seconds and the energy wasted.
https://www.zacks.com/stock/news/2957559/can-simpler-pricing-improve-krogers-customer-retention?cid=CS-STOCKTWITS-HL-analyst_blog|rank_focused-2957559&adid=SYND_STOCKTWITS_HEADLINE_ANALYSTBLOG_283_2957559
