Feb. 27 at 12:56 PM
$RMCF briliant move to expand online!!!
Chipotle expanded delivery nationally in 2018 through a major partnership with DoorDash, after small pilots starting in 2015.
Impact:
Delivery orders increased 667% after the DoorDash launch.
Digital sales grew over 80% in 2019, and reached 45–50% of total sales at peak during 2020. Delivery became a key growth driver.
The Cheesecake Factory
The Cheesecake Factory entered large-scale delivery in 2017 (Grubhub) and signed an exclusive national partnership with DoorDash in 2018.
Impact:
By late 2018, off-premise sales were about 15% of total revenue, with delivery contributing meaningfully to incremental growth.
