Jun. 17 at 5:49 PM
$COCO
A creator's jingle, then a Super Bowl tie-in, drove COCO's organic views up 543% in a quarter, building through January and February to a 46M-view week.
https://research.credoiq.com/p/how-a-tiktok-jingle-drove-vita-coco-s-q1-56-beat