Sep. 19 at 6:50 PM
$MGNI $BBY
Chat GPT:
This partnership is a very big deal for Magnite because it hits on several high-value trends in advertising, and it places Magnite at the center of a retail media giant’s strategy:
1. Best Buy’s Enormous Retail Media Footprint
• Best Buy Ads isn’t a niche player—it touches 80% of U.S. adults across 2+ billion interactions per year.
• Over 600 brands already advertise on Best Buy’s media platforms.
• Magnite is now the exclusive SSP (Supply-Side Platform), which means Best Buy’s vast audience and first-party shopper data will flow through Magnite. This creates sticky, recurring, high-margin revenue streams.