Nov. 12 at 1:58 AM
$PENN Penn’s ESPN Bet deal ends December 31, 2025, freeing it from
$500 million in annual payments to Disney but leaving a void in brand visibility. Acquiring now (at a potential 20-30% premium, ~
$2.5-2.7 billion) could position Amazon to rebrand it as “Amazon Bet” or integrate with Prime, capitalizing on the post-ESPN reset. Seamless Integration of Betting into Prime Video and Streaming:
• Penn’s ESPN Bet app (launching as a standalone post-ESPN deal) has over 1.2 million users and focuses on mobile-first betting. Amazon could embed real-time betting overlays directly into Prime Video streams, similar to its recent FanDuel partnership for NBA/WNBA games, which includes bet tracking and odds displays during broadcasts. Acquiring Penn would give Amazon ownership of the betting tech stack, reducing reliance on third-party integrations like FanDuel’s “Odds View” feature launched in September 2025.