Jul. 23 at 8:06 PM
$CELH — the valuation is actually simple.
A reverse-engineered DCF, benchmarked against peers like Monster (
$MNST), tells you most of what you need to know.
At today's prices, the market is pricing in roughly a decade of annual growth of:
Celsius: ~4%
Monster: ~12%
Yes, much of Celsius' recent growth came from acquisitions. But the runway ahead is the real story — and here's the kicker:
Celsius earns just 4–5% of revenue internationally. Monster earns 40–45%. Yet the market demands higher growth from Monster than from Celsius.
The global chapter that built Monster is still almost entirely ahead of Celsius — and right now you're paying next to nothing for it.
NFA.
