Mar. 26 at 5:20 PM
$CELH – Hidden Energy Drink Gem?
13 months ago:
$CELH buys Alani Nu for
$1.65B (~1.6x LTM revs) after they crossed
$1B in TTM sales
Stock popped +50% AH back then — huge discount given +80% YoY growth
Fast forward: Alani Nu accelerated to +101% YoY revenue (CY2025) via Pepsi partnership
Yet
$CELH has given back all gains → now trades ~3.2x NTM revs vs
$MNST ~7.5x
Support holding at Feb 2025 highs — perfect R/R if it holds
Risks: growth strategy unclear; stop-loss in place
Market shift: Energy drink market ~
$100B, Red Bull & Monster still 70-75%, but emerging brands (Celsius, Alani, C4, Ghost, Bum, Bloom) could chip away market share over next 6-7 yrs