NLZ
Nov 10, 9:06 AM
$WRD 93.53% utilization
Even more challenging than securing orders? Getting users to keep the ADAS feature active during their daily commutes. Data shows that since deliveries of the Aion N60 began in May, the monthly active user (MAU) rate for assisted driving has reached 93.53%; in September, the highest monthly mileage recorded by a user using assisted driving was 18,603 kilometers.
As a reference, many cars in the industry have a high rate of installation of driver assistance systems, but their DAU and MAU metrics have remained at a low level for a long time. There's a large gap between functional usability and usable functionality. The industry usually regards MAU as a "real vote" on product strength: users are willing to hand over control to the system on high-frequency commuting routes, which means that the system no longer frequently makes people nervous in high freq. test points e.g. cutting in, passing oncoming vehicles on narrow roads, and making unprotected left turns.
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