Feb. 20 at 8:54 AM
$WRD
I’ve been doing the numbers on Adas. Not only is it a “very interesting” approach (as Tony would say), there’s so much logic to it.
Most OEM’s are struggling to find an answer to L2+ levels of autonomy. They feel some heat, as Tesla has a “proven” solution that the industry as a whole has not been able to seriously counter.
Some (like Mercedes) tried and failed at L3. That’s early days, but OEMs are already seeking solid solution providers that not only can deliver the tech, but can sign off on complete system safety, validation, calibration and homologation. That’s where Bosch plays a key role. Cause at L3, systems become a liability (that’s both a risk and an opportunity).
From a tech perspective, WeRide is one of the best, if not the best in the industry. On its own, technology edge is not enough to succeed in this market. Through Bosch, they get to sell into a huge Bosch base: quick ramps and huge upsell potential. Bosch does not provide exclusivity, it provides access.