Aug. 25 at 1:57 PM
$CBRL @Hang5 You can agree or disagree but to think this is about the logo is just plain uneducated. If you say fuck you to half of the country, that is not really a successful strategy especially when the other half of the country is vegan and won't eat your comfort food. This is just getting started.
$TGT wasn't afraid of boycotts from the right or left and the stock price shows it. Look at
$TGT versus
$WMT over
$TGT jumping into the culture wars.
$BUD is a great example, tons of competition, cheap beer is cheep beer. Easy to boycott.
$CBRL is not the only restaurant selling fattening food. It is exceptionally easy to substitute.
So yes the, Groucho Marx wannabe, CEO can say fuck off to the "maga cult", but are the vegans going to start flooding in to support this bold statement?
Easy short