Jul. 7 at 10:22 AM
$BUD AB InBev Michelob Ultra sees growing sales while rivals' sales slide, WSJ says
While the rest of the beer industry is experiencing a difficult year, AB InBev's Michelob Ultra is growing by pitching its low-calorie, low-carb brews to health-conscious consumers, Haley Zimmerman of The Wall Street Journal reports. For the past two decades, the brand's marketing has emphasized sports and fitness, with ads promoting it as a post-workout drink. U.S. store sales of Michelob Ultra grew 3.1% in the 12 weeks ended June 14 compared to a year-earlier period, Reuters reports, citing an analysis performed by Goldman Sachs.
