Oct. 20 at 8:10 PM
Sphere Entertainment shares rose Monday after the company announced that its immersive Wizard of Oz experience has sold over 1 million tickets, generating more than
$130 million in revenue since its August 28 debut in Las Vegas.
The production, which uses the venue’s advanced technologies to create a fully immersive narrative experience, has quickly become a major revenue driver for the entertainment company. The milestone, reached on October 17, highlights strong consumer demand for next-generation entertainment offerings.
The Las Vegas Sphere, which opened in September 2023, is Sphere Entertainment’s flagship venue, designed to showcase cutting-edge technology aimed at “redefining the future of entertainment.” The Wizard of Oz experience demonstrates these capabilities, making audiences feel as though they’ve stepped inside the classic film.
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