Aug. 12 at 7:42 PM
Fast Food Chains Bet on Beverages to Boost Sales
YUM’s Taco Bell is pushing energy drinks like Pineapple Lime and Tropical Punch, joining other chains betting on drinks as high-margin, easy-to-make traffic drivers. MCD will test cold coffees, fruity refreshers, crafted sodas, and energy drinks at 500 U.S. locations in September, integrating some items from its closed CosMc’s concept. Burger King owner QSR added lemonades and flavored cold-foam iced coffees this summer. The shift comes as rising prices and changing consumer tastes have hurt visits, but bold flavors, visual appeal, and all-day drink options aim to lure especially Gen Z customers.
$YUM $MCD $QSR