Nov. 14 at 4:40 PM
$SG Sweetgreen partnered with food-influencer/model Pierce Abernathy to promote the stone-fruit sourcing for its “Peach + Goat Cheese” menu item. The campaign included his visit to Frog Hollow Farm (Northern California), content creation around ingredient-storytelling, and aligning on influencer values of sourcing and authenticity.
Sweetgreen engaged the agency Corner Table Creative for a bespoke influencer campaign tied to its “protein-forward” menu push (which included salads, bowls, new items). That campaign reportedly saw a 5.72 % engagement rate, doubled projected reach, and an +18% lift in key markets during its period.
The brand maintains an ambassador program (via their website) where fans apply, share content, and receive perks (store credit, merch).
According to a creator-database listing (Modash), as of Nov 4 2025 Sweetgreen has at least 39 creators with sponsored content examples, spanning large followings and U.S. audiences.
