May. 26 at 12:01 AM
Honda sees Colombia as one of its key South American markets due to its stable economic growth and expanding automotive demand, according to Seiji Saito, vice president of Honda Autos South America. During a visit to Cali, Saito said the company plans to expand its footprint in the country with new dealerships and service operations.
Honda is preparing to open new locations in Bogotá, Medellín, Cúcuta, Boyacá, and Villavicencio, in addition to upcoming facilities in Cartagena and Barranquilla. The company currently holds close to a 1% market share in Colombia and aims to grow by expanding both sales volume and after-sales services.
Saito emphasized that Honda’s strategy goes beyond selling new vehicles, focusing instead on the entire customer journey, including maintenance, spare parts, and used-car value retention. He said the company seeks to offer not only mobility but also an emotional driving experience centered on vehicle performance and driving enjoyment.
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