Jul. 3 at 1:49 AM
Nissan is working to lower production costs for vehicles built in Mexico to offset the impact of U.S. tariffs that have made some models less competitive in the American market, CEO Ivan Espinosa told Bloomberg Television.
The automaker is closely monitoring vehicles subject to the 25% U.S. tariff as trade negotiations between the U.S., Mexico, and Canada continue beyond the July 1 deadline. Espinosa said the tariffs have made some Mexico-built models harder to sell at a time when affordability remains a key concern for U.S. consumers.
Nissan has criticized the tariffs, arguing they raise new vehicle prices, while keeping production of entry-level models such as the Sentra and Kicks in Mexico to benefit from lower manufacturing costs. The company estimates the tariffs add roughly
$2,500 to
$3,000 to the cost of each of those vehicles.
Mexico-built models accounted for more than one-third of Nissan’s U.S. sales last year.
$NSANY