May. 28 at 4:00 PM
$BYRN Byrna Technologies Launches Media Partnership with Fox Sports Through iHeartMedia to Expand National Reach
GLOBENEWSWIRE - 8:00 AM ET
ANDOVER, Mass., May 28, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (BYRN) (“Byrna” or the “Company”) , a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced a new media partnership with Fox Sports through iHeartMedia. The campaign is expected to launch in the coming weeks and is designed to introduce Byrna’s less-lethal personal security solutions to a broad, highly engaged sports audience across radio, digital, and television platforms.
The partnership represent an important step in Byrna’s broader marketing evolution as the Company works to introduce its less-lethal personal security solutions to a broader range of people. The move reflects Byrna’s early steps to refine its messaging and media strategy around personal safety.