Sep. 26 at 7:54 PM
Rollins stock is up more than 25% in 2025, and JPMorgan expects further gains. Analyst Tomohiko Sano initiated coverage with an Overweight rating and a
$70 target, calling the company “AI-proof” since pest control requires human expertise. Instead of replacing jobs, digital tools such as technician apps and route optimization are boosting efficiency.
Rollins trades at 47x 2026 earnings, well above Ecolab (32x) and Rentokil (17x), though in line with its 5-year average. While Wall Street remains mixed—47% Buy, 47% Hold—Sano argues the premium reflects Rollins’ strong track record. Berkshire Hathaway’s recent pest-control acquisition further supports confidence in the industry.
$ROL $JPM $BRK.A
$BRK.B
