Jan. 25 at 5:54 PM
$CROX Their collabs are usually a big hit, selling out in no time. They usually don't do that much in terms of revenue as they are limited releases. (Think the cowboy boots). However, they serve to keep the brand's "cool, funky, and trendy" image alive and well.
Not so sure the lego collab will do much on any level. They look awfully clunky to wear and not cool enough to compensate for that.
But, what do I know?
Let's hope the supposed marketing genius (Terrence Reilly of Stanley cup fame) knows what he's doing here.