Oct. 28 at 7:17 PM
Tesla’s European sales are sliding as Chinese automakers rapidly expand across the region. The company’s sales fell 10.5% in September to 39,837 EVs, cutting its market share to 3.2% from 4% a year earlier, while E.U. sales dropped nearly 19%.
Chinese rivals are surging: BYD’s European sales jumped 398% to 24,963 units, reaching a 2% share, and SAIC’s MG brand rose 76% to 33,924 cars and 2.7% share. China exported about 1.25 million EVs in 2024, underscoring its global push.
Tesla’s broader struggles include a 29% global sales drop this year and image issues tied to CEO Elon Musk. Cheaper Model Y and Model 3 versions have been launched but with limited availability. Meanwhile, Volkswagen plans new EVs priced around €25,000 as Europe’s electric-car market keeps expanding, with battery EV sales up 20% in September.
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