May. 2 at 10:41 PM
$BATRA $BATRK Updated valuation, the Padres sale indicates a Braves value of
$173.33 per share. According to the latest data, the Braves have a regional market population base of approximately 35 million people. This massive figure represents the "defined territory" granted to the team by Major League Baseball, which is significantly larger than the immediate Atlanta metropolitan area. The Braves' Market, often referred to as "Braves Country," covers six states: Georgia, Alabama, Mississippi, South Carolina, Tennessee, and western North Carolina. So using the Padres price/fan metrics, the Padres, with a fan base of 12.5 M people, sold for
$312 per fan (
$3.9B ÷ 12.5M fans =
$312). With 35M fan base, the Braves should be valued at 35M fans X
$312 per fan ÷ 63M shares =
$173.33 per share!