Market Cap 101.84B
Revenue (ttm) 26.72B
Net Income (ttm) 4.40B
EPS (ttm) N/A
PE Ratio 21.94
Forward PE 21.81
Profit Margin 16.47%
Debt to Equity Ratio 1.83
Volume 5,014,900
Avg Vol 5,422,878
Day's Range N/A - N/A
Shares Out 1.10B
Stochastic %K 69%
Beta 0.38
Analysts Sell
Price Target $95.29

Company Profile

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; distributes natural gas in Illinois, Georgia, Virginia, and Tennessee; operates, constructs, and maintains approximately 78,500 miles of natural gas pipelines and 14 storage facilities; and provides gas marke...

Industry: Utilities - Regulated Electric
Sector: Utilities
Phone: 404 506 5000
Address:
30 Ivan Allen Jr. Boulevard, NW, Atlanta, United States
ZacksResearch
ZacksResearch Jul. 11 at 12:25 PM
Is $SO still worth holding? Here’s the bull-bear balance ⚖️ Southern offers dividend stability and load growth potential — but tariffs, execution delays, and rising interest costs loom. Full risk/reward breakdown here 👉 https://www.zacks.com/stock/news/2573192/heres-why-holding-southern-company-is-justified-for-now?cid=sm-stocktwits-0-2573192-teaser-1276&ADID=SYND_STOCKTWITS_TWEET_0_2573192_TEASER_1276
0 · Reply
ZacksResearch
ZacksResearch Jul. 11 at 11:21 AM
$SO shines with a strong Q1 earnings growth of 20% in adjusted EPS! 🌟 But is it the right time to buy? 🤔 ⚡️ Dividend hike marks 24th consecutive annual increase 📈 Outpaced utility peers with a 15.7% share price rise over six months 🔍 Yet, tariffs, environmental liabilities, and interest expenses loom large Investors should wait for a more opportune entry point instead of adding stock to their portfolios. 👉 https://www.zacks.com/stock/news/2573192/heres-why-holding-southern-company-is-justified-for-now?cid=sm-stocktwits-2-2573192-body-1253&ADID=SYND_STOCKTWITS_TWEET_2_2573192_BODY_1253
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YungTL
YungTL Jul. 9 at 5:02 PM
$SO heres the breakout boys
0 · Reply
OptionRunners
OptionRunners Jul. 8 at 7:43 PM
$SO Buyer of the July 18th $93 puts (ITM) 1,112 times for $1.95
0 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 6 at 9:03 PM
0 · Reply
ZacksResearch
ZacksResearch Jul. 3 at 12:20 PM
$SO locks in base rate stability for Georgia Power through 2028 ⚡️ The approved plan supports affordable energy statewide — a solid long-term visibility play. Fundamental insights here 👉 https://www.zacks.com/stock/news/2561458/southern-companys-georgia-power-freezes-base-rates-through-2028?cid=sm-stocktwits-2-2561458-teaser&ADID=SYND_STOCKTWITS_TWEET_2_2561458_TEASER
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ZacksResearch
ZacksResearch Jul. 3 at 11:25 AM
Rate freeze for $SO through 2028 — what does it mean for investors? 🤔 Georgia Power's new stable rate plan is a win for consumers, holding base rates steady after a series of hikes raised bills by over 20%. Meanwhile, SO maintains a Zacks Rank #3 (Hold). See why this matters for SO and its peers 👉 https://www.zacks.com/commentary/2561458/southern-companys-georgia-power-freezes-base-rates-through-2028?cid=sm-stocktwits-2-2561458-body-683&ADID=SYND_STOCKTWITS_TWEET_2_2561458_BODY_683
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HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 2 at 1:57 PM
$XLE $XOM $SO $CVX $MPC this is the pullback. LOAD IT. XOM should be ready after we touch 108.50
1 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 2 at 12:30 PM
$XLE this shit is about to go parabolic $XOM $SO $CVX $MPC
1 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 2 at 12:18 PM
Good morning traders, $SPY looks range bound filling overnight gaps. Possible double sided trade today if no breakout happens. Same with the majority of stocks that follow it. I got my eyes $TSLA for a rebound from the lows, and $BULL might finally give me a $13 put entry by end of day. Also keep an eye on the energy and healthcare sector specifically im watching $SO $UNH good luck everyone, see you at the closing bell, Happy Trading!!
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Latest News on SO
Utility Southern Co CFO Daniel Tucker to retire

Jul 11, 2025, 7:24 AM EDT - 2 days ago

Utility Southern Co CFO Daniel Tucker to retire


Southern Company announces CFO transition

Jul 11, 2025, 6:45 AM EDT - 2 days ago

Southern Company announces CFO transition


Dividend Increases: 7 Stocks With Rising Payouts

Jul 10, 2025, 10:30 AM EDT - 3 days ago

Dividend Increases: 7 Stocks With Rising Payouts

C GS JPM PBI WFC WSM


Southern Company second-quarter earnings to be released July 31

Jun 24, 2025, 8:00 AM EDT - 19 days ago

Southern Company second-quarter earnings to be released July 31


A Pair Trade Opportunity By The Southern Company Baby Bonds

Jun 20, 2025, 12:45 PM EDT - 23 days ago

A Pair Trade Opportunity By The Southern Company Baby Bonds


Final Trades: Southern Company, Uber, the IEO and the IYM

Jun 17, 2025, 2:01 PM EDT - 26 days ago

Final Trades: Southern Company, Uber, the IEO and the IYM

UBER IEO IYM


Georgia Power prepared for 2025 Hurricane Season

Jun 6, 2025, 9:30 AM EDT - 5 weeks ago

Georgia Power prepared for 2025 Hurricane Season


3 Ideal Buys From 63 May Fortune 500 Industry Leaders

May 11, 2025, 5:03 AM EDT - 2 months ago

3 Ideal Buys From 63 May Fortune 500 Industry Leaders

ADM CEG COP CVS ET HAL HD


The Southern Company (SO) Q1 2025 Earnings Call Transcript

May 1, 2025, 4:12 PM EDT - 2 months ago

The Southern Company (SO) Q1 2025 Earnings Call Transcript

SOJC


Southern Company reports first-quarter 2025 earnings

May 1, 2025, 7:30 AM EDT - 2 months ago

Southern Company reports first-quarter 2025 earnings


Southern Company first-quarter earnings to be released May 1

Mar 27, 2025, 8:00 AM EDT - 3 months ago

Southern Company first-quarter earnings to be released May 1


Southern Company, EPRI Program to Accelerate Emerging Technologies

Mar 25, 2025, 10:00 AM EDT - 3 months ago

Southern Company, EPRI Program to Accelerate Emerging Technologies


The Southern Company (SO) Q4 2024 Earnings Call Transcript

Feb 20, 2025, 5:37 PM EST - 5 months ago

The Southern Company (SO) Q4 2024 Earnings Call Transcript

SOJC


Jimmy Etheredge to Join Southern Company Board of Directors

Feb 12, 2025, 7:30 AM EST - 5 months ago

Jimmy Etheredge to Join Southern Company Board of Directors


ZacksResearch
ZacksResearch Jul. 11 at 12:25 PM
Is $SO still worth holding? Here’s the bull-bear balance ⚖️ Southern offers dividend stability and load growth potential — but tariffs, execution delays, and rising interest costs loom. Full risk/reward breakdown here 👉 https://www.zacks.com/stock/news/2573192/heres-why-holding-southern-company-is-justified-for-now?cid=sm-stocktwits-0-2573192-teaser-1276&ADID=SYND_STOCKTWITS_TWEET_0_2573192_TEASER_1276
0 · Reply
ZacksResearch
ZacksResearch Jul. 11 at 11:21 AM
$SO shines with a strong Q1 earnings growth of 20% in adjusted EPS! 🌟 But is it the right time to buy? 🤔 ⚡️ Dividend hike marks 24th consecutive annual increase 📈 Outpaced utility peers with a 15.7% share price rise over six months 🔍 Yet, tariffs, environmental liabilities, and interest expenses loom large Investors should wait for a more opportune entry point instead of adding stock to their portfolios. 👉 https://www.zacks.com/stock/news/2573192/heres-why-holding-southern-company-is-justified-for-now?cid=sm-stocktwits-2-2573192-body-1253&ADID=SYND_STOCKTWITS_TWEET_2_2573192_BODY_1253
0 · Reply
YungTL
YungTL Jul. 9 at 5:02 PM
$SO heres the breakout boys
0 · Reply
OptionRunners
OptionRunners Jul. 8 at 7:43 PM
$SO Buyer of the July 18th $93 puts (ITM) 1,112 times for $1.95
0 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 6 at 9:03 PM
0 · Reply
ZacksResearch
ZacksResearch Jul. 3 at 12:20 PM
$SO locks in base rate stability for Georgia Power through 2028 ⚡️ The approved plan supports affordable energy statewide — a solid long-term visibility play. Fundamental insights here 👉 https://www.zacks.com/stock/news/2561458/southern-companys-georgia-power-freezes-base-rates-through-2028?cid=sm-stocktwits-2-2561458-teaser&ADID=SYND_STOCKTWITS_TWEET_2_2561458_TEASER
0 · Reply
ZacksResearch
ZacksResearch Jul. 3 at 11:25 AM
Rate freeze for $SO through 2028 — what does it mean for investors? 🤔 Georgia Power's new stable rate plan is a win for consumers, holding base rates steady after a series of hikes raised bills by over 20%. Meanwhile, SO maintains a Zacks Rank #3 (Hold). See why this matters for SO and its peers 👉 https://www.zacks.com/commentary/2561458/southern-companys-georgia-power-freezes-base-rates-through-2028?cid=sm-stocktwits-2-2561458-body-683&ADID=SYND_STOCKTWITS_TWEET_2_2561458_BODY_683
0 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 2 at 1:57 PM
$XLE $XOM $SO $CVX $MPC this is the pullback. LOAD IT. XOM should be ready after we touch 108.50
1 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 2 at 12:30 PM
$XLE this shit is about to go parabolic $XOM $SO $CVX $MPC
1 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 2 at 12:18 PM
Good morning traders, $SPY looks range bound filling overnight gaps. Possible double sided trade today if no breakout happens. Same with the majority of stocks that follow it. I got my eyes $TSLA for a rebound from the lows, and $BULL might finally give me a $13 put entry by end of day. Also keep an eye on the energy and healthcare sector specifically im watching $SO $UNH good luck everyone, see you at the closing bell, Happy Trading!!
0 · Reply
HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 1 at 10:37 PM
$SPY $TSLA $NVDA $GOOGL Double sided Profit today was legendary, i appreciate everyone that joins in on my trades & gives me a follow. I dont do Discord servers, and there's no team behind me. You're always welcome to fade my position also. Tomorrow I'm looking to trade the energy sector, specifically $SO, still has major volatility left to get another leg up. Daytrade only! Congratulations everyone 🎇🎇🎇🎇
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HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jul. 1 at 1:45 PM
$SO $PATH my biggest short play today!!
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HEARTofBEAR_BRAINofBULL
HEARTofBEAR_BRAINofBULL Jun. 30 at 8:13 PM
$SPY made the perfect bulltrap today and $SO is breaking out right along with it.. should be an easy day trade on puts for both tomorrow. Happy trading !! $TSLA $HOOD $AMZN
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theoptionscoach
theoptionscoach Jun. 30 at 7:45 PM
$SPY $SO 5 year chart with weekly bars Very bullish
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Doozio
Doozio Jun. 28 at 7:39 PM
The 🧠 is gonna spread $SO fookin much during 🐒🍌🧠⏰♾️
0 · Reply
ZacksResearch
ZacksResearch Jun. 26 at 4:46 PM
$SO or $VST — which utility name has more room to run? ⚡️ Both are growing their clean energy portfolios, but the upside potential may not be equal. Opportunity assessment here 👉 https://www.zacks.com/stock/news/2554999/vistra-or-southern-company-which-utility-stock-offers-better-upside?cid=sm-stocktwits-2-2554999-teaser&ADID=SYND_STOCKTWITS_TWEET_2_2554999_TEASER
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ZacksResearch
ZacksResearch Jun. 26 at 3:27 PM
$VST vs. $SO: Which Utility Stock Holds the Edge? ⚡️ Vistra shows an 87.03% ROE and strong earnings projections, but trades at a premium with a lower dividend yield. Meanwhile, The Southern Company offers a cheaper valuation, higher dividend yield, and more conservative debt usage—making it a slightly more attractive choice in the current utility landscape. Opportunity assessment here 👉 https://www.zacks.com/commentary/2554999/vistra-or-southern-company-which-utility-stock-offers-better-upside?cid=sm-stocktwits-2-2554999-body-233&ADID=SYND_STOCKTWITS_TWEET_2_2554999_BODY_233
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ZacksResearch
ZacksResearch Jun. 26 at 12:42 PM
$SO is stepping up its clean energy game 🌱⚡️ Southern’s units just expanded their RNG portfolio, preventing nearly 19,000 metric tons of CO2 equivalent emissions. Full details here 👉 https://www.zacks.com/stock/news/2554297/southerns-units-expand-rng-portfolio-boost-clean-energy-goals?cid=sm-stocktwits-2-2554297-teaser&ADID=SYND_STOCKTWITS_TWEET_2_2554297_TEASER
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ZacksResearch
ZacksResearch Jun. 26 at 11:40 AM
$SO goes green with renewable natural gas push! 🌿 Southern Company’s subsidiaries just completed new RNG purchases, preventing nearly 19,000 metric tons of CO2e emissions over their lifecycle — equivalent to the carbon absorbed by 19,036 acres of U.S. forest. This aligns with their net-zero emissions goal by 2050. Discover the full sustainability strategy here 👉 https://www.zacks.com/commentary/2554297/southerns-units-expand-rng-portfolio-boost-clean-energy-goals?cid=sm-stocktwits-2-2554297-body-145&ADID=SYND_STOCKTWITS_TWEET_2_2554297_BODY_145
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JarvisFlow
JarvisFlow Jun. 18 at 5:22 PM
Morgan Stanley has adjusted their stance on Southern ( $SO ), setting the rating to Equal-Weight with a target price of 91 → 90.
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ZacksResearch
ZacksResearch Jun. 17 at 2:34 PM
$SO just hit a hydrogen milestone — here’s why it matters 🔥 Georgia Power, with Mitsubishi Power, completed the world’s largest 50% hydrogen blend test in a gas turbine — a big leap in clean energy innovation. See what this means for the energy transition 👉 https://www.zacks.com/stock/news/2506297/southerns-unit-achieves-50-hydrogen-blend-in-natural-gas-turbine?cid=sm-stocktwits-2-2506297-teaser&ADID=SYND_STOCKTWITS_TWEET_2_2506297_TEASER
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ZacksResearch
ZacksResearch Jun. 17 at 12:53 PM
$SO achieves breakthrough with a 50% hydrogen blend test! 🌍⚡ Georgia Power and Mitsubishi Power successfully demonstrated hydrogen blending at Plant McDonough-Atkinson, reducing carbon dioxide emissions by about 22% compared with using only natural gas. This marks a major step for low-carbon power generation in the U.S. Discover the full impact here 👉 https://www.zacks.com/commentary/2506297/southerns-unit-achieves-50-hydrogen-blend-in-natural-gas-turbine?cid=sm-stocktwits-2-2506297-body&ADID=SYND_STOCKTWITS_TWEET_2_2506297_BODY
0 · Reply