Jul. 31 at 12:48 AM
Christopher Nolan’s “The Odyssey” continues to generate exceptional demand, prompting Universal and IMAX to extend its limited 70 mm IMAX screenings through mid-September. The film is selling out weeks in advance, with only 25 U.S. theaters and 41 locations worldwide capable of projecting the movie on physical 70 mm film, the format in which Nolan shot the production.
The movie has become a major box-office success, generating more than
$652 million globally, including over
$140 million from IMAX screenings alone, despite IMAX locations representing less than 1% of total screens. Strong demand has led IMAX to add late-night and early-morning showtimes to accommodate audiences seeking the premium viewing experience.
“The Odyssey” has also demonstrated unusually strong staying power, with second-week domestic ticket sales declining only 27%, far better than the typical 50%-70% drop seen by most blockbuster releases.
$IMAX