Sep. 2 at 3:35 PM
Apollo Global Management plans a $ 5B sports investment vehicle to expand its exposure to the sector, attracting growing private equity funding, according to the Financial Times.
The NYC-based firm, managing over $ 800B in assets, has accelerated sports investments, including Premier League clubs and horse racing businesses.
The new vehicle will be Apollo’s first permanent capital allocation to sports, with planned hires to lead the strategy. Focus will be on loans to leagues and teams, and acquiring club stakes, entering the fast-growing sports finance space.
Apollo joins other PE firms moving into sports finance, a sector underserved by traditional lenders but offering potential high returns.
$APO