Jul. 13 at 10:13 AM
Rumour:
$NFLX in early talks to acquire film-focused social platform Letterboxd, which has been exploring a sale. Letterboxd, which has more than 30M members worldwide (adding 10M just last year), is reportedly being marketed at a valuation of about
$250M
Other potential suitors include
$SONY $PSKY $TPG &
$RDDT co-founder Alexis Ohanian.
Co‑founders Matthew Buchanan & Karl von Randow still own 40%, and Buchanan reportedly retains veto rights over any buyer.
Why:
• Audience insights: Letterboxd’s logged watches, reviews, and sentiment data are a goldmine for marketing and content‑strategy teams.
• Influence on box office: Nearly half of the opening‑weekend audience for A24’s The Brutalist reportedly heard about it through Letterboxd.
• Younger demographics: More than half of users are under 35 — a coveted segment for studios and streamers.
