Apr. 2 at 5:52 PM
OpenAI acquires TBPN, an online talk show that aims to compete with Bloomberg & CNBC in by-the-minute analysis of tech news & executive interviews
TBPN (often styled as a live streaming show on X/YouTube) launched in late 2024 as an independent operation w/ no outside investors
OpenAI declined to disclose the terms of the transaction
The show averages around 70K viewers/episode, has scored big guests like Sam Altman, Satya Nadella, & Mark Zuckerberg, and was on track for strong ad rev growth
TBPN generated about
$5M in ad/sponsorship revs & was profitable. It was on track to scale significantly in 2026, with projections around
$15M from annual category-exclusive sponsorships
It will keep editorial independence but reports into OpenAI’s comms/global affairs team & supports broader marketing efforts
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