Feb. 23 at 9:36 PM
$TAP - Im taking Molson Coors off my board. I read an article that stated the company is focusing on positioning their budget beers for growth.
Miller Lite and Busch (not Busch Lite) are the two best domestic lager beers. Miller Lite sells at
$5.99 a six pack. Busch sells at
$4.99 a six pack. My last name is Miller and I buy Busch to save a dollar.
Dont get me wrong, I love Miller Lite but I like Busch too and a dollar is a dollar.
I could go with the Miller High Life, it is also priced at
$4.99 a six pack but Miller High Life is rank beer.
The problem Miller Brewing has faced is with this iconic hipster beer, Miller High Life. They need to get rid of it all together as painlessly as possible and pass a cost savings on to the consumer on the Miller Lite.
They also need to market Miller Genuine Draft as their full flavor beer and Im not opposed to Miller Extra, although there is no way it will be as good as the Miller Lite. Miller Lite is lager perfected.
