Jul. 27 at 10:08 AM
$SAM persisting volume and shipment declines as evidence of structural demand pressure. A 6% drop in depletions and a 4.5% decline in shipment volumes reflect ongoing headwinds across key brands including Twisted Tea, Truly, Samuel Adams, Hard Mountain Dew, and Dogfish Head. Sustained volume weakness erodes scale and operating leverage, requiring sustained marketing, innovation, or pricing actions to defend market share.