Feb. 16 at 9:02 PM
The 500-year-old Italian firearms company Beretta is making a major push into the U.S. market by acquiring nearly a 10% stake in American rifle maker Ruger.
Based in Gardone Val Trompia, Italy, Beretta has been family-run for 15 generations, with Pietro Gussalli Beretta noting that there’s no single “magic recipe” for sustaining five centuries of ownership. The investment in Ruger reflects a strategic effort to expand Beretta’s presence in the U.S., one of the world’s largest firearms markets, and strengthen ties with American customers and distributors.
This move highlights how legacy European manufacturers are increasingly looking to partnerships and stakes in foreign companies to compete globally, while maintaining family leadership and tradition at home.
$RGR