Nov. 5 at 8:54 PM
$NFLX is testing interactive video ads in the US & Canada, which will roll out globally in 2Q26 & cater to members’ viewing behaviors while allowing advertisers to benefit from dynamic templates.
Also stepping up its targeting in 2026, w/ advancements in demographic targeting to include more categories, such as household income & education
A global partnership expansion w/
$RAMP & in-market targeting to reach consumers looking to purchase products.
Netflix is also testing a planning API to help agencies utilize in-house planning tools & real-time forecasting across demos & geographies
Netflix’s NFL Christmas games are partnering w/ FanDuel, Verizon, Accenture, & Tide. Additionally, after testing dynamic ad insertion (DAI) w/ live events such as WWE Raw & SmackDown, Netflix will introduce DAI to its Christmas NFL games in the US, Brazil, Canada, Germany, Mexico, & the UK, w/ more DAI coming in 2026.