Aug. 4 at 5:43 PM
                            
Hub Entertainment: Contrary to the widely accepted view of ad intolerance, a mere 16%–17% of viewers express an inability to tolerate ads. 
 
59% of consumers prefer to watch ads to save 
$4–
$5 per month, as opposed to 41% who would rather pay an additional 
$4–
$5 to avoid ads.  
 
Viewers praised newer streaming services like 
$WBD Max, 
$DIS+, & 
$MFLX for delivering a better ad experience compared with their competitors. 
 
Almost 40% preferred services with both ad-free and ad-supported tiers, showing a willingness to switch between options based on their needs. 
 
About 1 in 4 viewers reported switching tiers, indicating a healthy balance between the need for cost savings and the desire for ad-free viewing. 
 
$PSKY $FUBO