Jun. 2 at 7:08 PM
$KVYO what do you mean “believe” that they are a data platform? They absolutely are that lol. It is the data that allows for the functionality to be better personalized and drive bigger impact (aka higher roi)
Shopify has a 5% stake in klaviyo so i dont see why they would nuke their own investment. Also, anyone can vibe code an email tool. There is a lot more nuance that goes into klaviyo. Shopify can do a lot of things but making a legit competitor to klaviyo i dont think is one of them.
Curious, what makes you question them being a data platform?