Jul. 6 at 7:05 PM
Fintech Website Traffic Update June 2026
Not a full picture, but a useful read on momentum beneath the surface.
Here are the 4 names that stood out:
SoFi Technologies (
$SOFI)
26.63M visits in June 2026
+31.77% YoY vs 20.21M (June 2025)
steady growth, still trending higher after already strong prior months
Robinhood Markets (
$HOOD)
49.23M visits in June 2026
+32.48% YoY vs 37.16M
new high in monthly traffic — continued user engagement strength
Upstart Holdings (
$UPST)
5.65M visits in June 2026
+66.18% YoY vs 3.40M
strongest growth rate in the group by far
$CHYM
14.82M visits in June 2026
+34.97% YoY vs 10.98M
consistent platform expansion
Overall, fintech engagement still looks resilient.
Not everything is linear, but the underlying traffic trend is holding up better than sentiment suggests.
I do wish SoFi Technologies showed even more acceleration this quarter, but the trend is still constructive.