Jul. 8 at 12:04 PM
$CCO's 5-year Kantar study makes a compelling case for OOH dominance: 13.3% higher ad awareness vs digital/TV, outperforms CTV in brand lift & purchase intent. While balance sheet risks remain, this data arms advertisers with proof of OOH's ROI superiority. Billboards aren't dead - they're measurable growth drivers.
https://www.prnewswire.com/news-releases/new-kantar-study-shows-out-of-home-advertising-outperforms-key-channels-and-addresses-gaps-in-modern-marketing-strategies-302499767.html