Jul. 8 at 7:40 PM
$BBWI BBWI has improved product assortment, less discounting, less cluttered stores, college bookstore growth, Amazon wholesale, and Ulta launch in about a week; ~15% short interest of float with very little long-only sponsorship. Hillary Duff announced as first brand ambassador, scoring highly with the target 20-40 year-old female consumer. Today's downgrade was just stupid. Ulterior motives maybe?