May. 2 at 4:47 PM
$XXII $CHUC
I agree @Markstockguy , this isn’t about hype, it’s about execution and alignment.
I learned the hard way with XXII. Despite years of promises (including regulatory tailwinds), the company continued to burn cash, dilute shareholders, and underdeliver. Leadership compensation remained high (~
$400K+), while shareholder value eroded.
Compare that to CHUC:
• Leadership has taken salary cuts (~
$250K range)
• Stronger focus on revenue growth and execution
• Building toward profitability vs. relying on future policy
• Clearer alignment with shareholders
That doesn’t guarantee success, but it changes the risk profile.
Lesson learned:
Don’t invest in narratives or promises
Invest in execution, financial discipline, and aligned leadership
Time will tell, but the difference in approach is hard to ignore.
One thing that I continue to believe about Larry “live within your own skin” Firestone, he is consistent.
