Sep. 1 at 2:44 PM
$XXII We Win by Expanding Our Retail Presence — 2,000 Outlets Today, ~5,000 by Year-End
Consumers are already supporting our brands in approximately 2,000 retail outlets across the US and several of our newest adult consumers have told us how satisfied they are with switching to VLN® cigarettes. The word has begun to travel through consumers and our marketing initiatives will continue to drive awareness and trial.
To build on that demand, we recently launched Pinnacle Pure alongside Pinnacle VLN® in states that have authorized these products, broadening the value-driven Pinnacle brand. We are now taking both product families into California through an initial retail trial, as well as into the high-visibility markets of metro New York and northern New Jersey. This will be followed in the fourth quarter of 2026 with a new digital convenience platform offering direct to consumer home delivery of our products.
Investors will see additional announcements in the second half of 2026 on wins by expanding our distribution network. As our footprint grows to approximately 5,000 outlets by year-end, we are strengthening not only the category itself, but also 22nd Century's leadership position within it.
https://www.globenewswire.com/news-release/2026/09/01/3354059/0/en/22nd-century-ceo-chairman-larry-firestone-improved-gross-margin-5-000-retail-outlets-and-50b-market-opportunity-highlight-mid-year-stockholder-letter.html
