Feb. 18 at 6:40 AM
$COTY Understand the Chinese Perfume Consumer
Most Chinese perfume users, more than half, use perfume every day. The main occasions are during weekdays or important times for school dates, where perfume holds everyone’s name like a social business card. So, for TA of perfume users, should represent their own personal style and highlight their unique taste. Whether you are marketers, CEO or business executives, you need to understand your local TA (target audience) and share unique storytelling on the conception and universe of the fragrance.