Sep. 17 at 3:36 PM
Ben & Jerry’s co-founder Jerry Greenfield is leaving, accusing parent Unilever of muzzling the brand and stripping its independence. He criticized Unilever and upcoming Magnum management for stifling Ben & Jerry’s voice, citing past activism on civil rights and social issues. Unilever plans to spin off Magnum Ice Cream Co. later this year, listing it in Amsterdam, London, and New York. Magnum and Unilever say they remain committed to Ben & Jerry’s mission, but Greenfield’s departure highlights ongoing tensions over the brand’s independence and values.
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