Dec. 4 at 5:28 PM
$LI In the last few days, Li Auto stores have been packed. People walk in to try the new LIVIS AI glasses: tech fans, AI enthusiasts, even fashion people.
But once they’re inside, they also end up discovering Li Auto’s cars and many of them didn’t even know the brand.
LIVIS is becoming a massive traffic generator: the perfect tool to get new people inside, show them the cars, and convert them into customers.
The glasses are basically a marketing engine for the entire brand.