Jan. 12 at 8:56 AM
$JMIA they are clearly moving to the 3P/China model that
$AMZN has utilized (over 70% of products on Amazon are made in China). the question is whether or not Jumia can figure out how to use the advantages they've built up over the past 10 years --local expertise, deep distribution networks, and trust---such that they can profitably open up the African market to Chinese suppliers. I believe they can do it. imo, this was a major factor in their 2024/2025 retrenchment strategy... get lean and improve distribution/operations to be the only platform capable dealing with the complex logistics and trust issues that exist with delivering Chinese products (direct from supplier) to African consumers. they are miles ahead of everyone else in being able to do this.
