Oct. 24 at 10:18 PM
$JMIA The Jumia "E-Commerce in Rural Areas" report for 2025 (specifically focused on Nigeria) highlights the accelerated adoption of digital commerce outside of major urban centers.
Here is a synopsis of the key findings and themes:
• Significant Growth in Rural Adoption: A major finding is that nearly half (or, in some reports, over half) of all packages delivered on the Jumia platform in Nigeria now originate from secondary cities and rural areas. This demonstrates that these regions are emerging as powerful engines of growth.
• Infrastructure and Access: The expansion into rural areas is driven by infrastructure development and logistics innovation. Jumia has expanded its physical footprint, establishing a network of over 350 Pickup Stations and collaborating with a wide network of logistics partners to improve last-mile delivery efficiency in remote communities.
