Dec. 4 at 9:06 AM
$JMIA I think the market is undervaluing the fact that Jumia is the best option for Chinese manufacturers to enter the African market. They don’t even have to step foot on the continent. Moreover, they know Jumia is a much bigger ‘distributor’ than any ‘analog’ distributor they might view as an alternative option instead of Jumia. Imagine you’re a Chinese manufacturer and your sales are declining due to slower demand at home and in the US; you’re gonna look to other markets, and Jumia makes selling in Africa as simple as possible. Africa is the last frontier market…and Jumia is the smooth-hinged , easy-to-open, front door to it.
