Oct. 8 at 12:06 PM
$TTD $PUBM $MGNI
Multi-year technical collaboration and innovation cycle leverages NVIDIA accelerated computing and analytics to drive the unique demands of real-time ad decisioning on the open internet, processing trillions of daily decisions in microseconds.
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and solution refinement, this infrastructure overhaul delivers AI processing up to five times faster than traditional systems, helping publishers recover ad spend lost to latency and timeouts, while unlocking AI-driven optimization strategies that were previously possible only within walled gardens.