Sep. 24 at 10:30 PM
Payfare (
$PAY) and Cardlytics (
$CDLX) kicked things off back in 2022, giving gig workers—like Uber/DoorDash drivers—instant cash-back rewards right on their cards with no extra steps. That creates straight-up value for both and now in Sept 2025, this partnership’s looks way more solid than just stock pumping. Citron's report dropping a
$10 price target on CDLX if ties with PAY’s Uber/DoorDash network isn't smoke.
PAY’s killing it with quick payouts for gig folks, and CDLX’s strategic purchase data to sling targeted offers (creates a 15-20% response rates). Their setup’s a perfect match—PAY keeps drivers loyal, CDLX gets richer data. The timing of CDLX paying off
$46 million in debt this year, easing the squeeze while CDLX's eye the
$173 million hanging until 2029. Coupled with the BofA non-renewal (effective July 2025 but extended to at least Jan. of 2026) looks like a very intelligent play to dail their depdendency under 10% and free up room for fresh deals like one with PAY.
