Apr. 21 at 2:39 AM
$LITB LightInTheBox Announces Strategic Initiatives to Leverage and Enhance Its Manufacturing Capabilities and D2C Model
LightInTheBox Holding Co., Ltd. announced new strategic initiatives to strengthen its manufacturing capabilities and expand its Direct-to-Consumer (D2C) model. By increasing internal production, the company is transitioning toward a Manufacturer-to-Consumer (M2C) model—cutting out intermediaries to maintain competitive pricing and improve customer satisfaction. The shift builds on customer insights and operational experience, allowing LightInTheBox to reduce costs more efficiently than traditional retail models.
