Sep. 8 at 1:45 PM
$CHUC's PMTAs are worth a hell of a lot more than anybody realized. The company sold (only) 16 PMTAs for
$7.5MM (plus a
$4.2MM 2026 earn out)... and they still have 679 left (a value of
$679MM based on Reynolds' most recent purchase).
Altria
$MO, Japan Tobacco,
$RLX, or
$ISPR would all make very logical next partners.
And none of this includes SBX products... Nicotine-free SBX vapor products in “strategically advantaged” markets across the United States (North Carolina, Kentucky, New York, Virginia, Arkansas, and Mississippi) is a
$100MM+ annual revenue opportunity for Charlie’s. SBX could be worth north of
$2/share for CHUC within 12 months…
Another (any other) Big Tobacco PMTA deal -- especially a straight licensing deal -- would make CHUC a billion dollar company (
$4+/share).
