Aug. 26 at 5:34 PM
Happy National Dog Day from PRISM MarketView!
Somewhere along the way, dogs went from pets to family, and we spend on them like it. That devotion is one of the market's most durable themes, and you can trace it right across PRISM's Pet Care index:
At the vet: Elanco's
$ELAN once-daily itch pill for dogs, Zenrelia, just crossed blockbuster status and now reaches ~18,000 U.S. clinics, going head-to-head with Zoetis's Apoquel in a ~
$1.7B canine dermatology market. It helped lift Elanco's full-year outlook this month.
At the bowl: fresh and premium food (
$FRPT ) keeps turning "dog food" into a category we obsess over.
At the checkout:
$CHWY and
$WOOF (Petco) handle the food, toys, and grooming runs; Petco reports earnings this Thursday.
At the safety net: pet insurance (
$TRUP ) is now a real household line item, because we cover them like our own.
From the exam room to the food bowl, caring for our dogs is a resilient (and growing) market.
