Jul. 14 at 5:14 AM
$ZEPP Promising. We have to see that such claims translate into real earnings growth. In the US, Amazfit didn't sell Helio strap at a discount (As a user, I hoped for it). But most other items were off around
$20. ZEPP can take that—see pic below—as the gross profit per device has been increasing (as low-margin Xiaomi products have been discontinued).
In the end, ZEPP uses Amazon Prime Days as a marketing tool and generate visibility. As well as word-to-mouth. Because who is a better brand promoter than a happy customer who just made a deal. Especially when it comes to fitness people. They like to talk about their new fitness gear and fitness watches. The hyper fit guys and girls will influence the Average Joe to buy a Amazfit, as it is a good bang for the buck.
