Jun. 23 at 6:38 PM
$ZEPP errr, I hate these between news drifting days. Great if you still in process of accumulating more. But I bought all mine, lol.
Reviewed my thesis of Zepp again and still come to same conclusion. Zepp was never gonna survive long term as a budget brand. So it had to push for Premiumization. But premiumization requires an ecosystem. It was a race between running out of money vs. build up the ecosystem. Pre-Hyrox partnership, I would only give Zepp 10% to 20% chance of success. Cause shedding the budget image and creating a premium moat is hard without an anchor.
But now we got Hyrox as anchor, even after the Helio strap debacle last year, Hyrox still gave Zepp 3 year exclusive deal, emphasis on word "EXCLUSIVE", so they clearly have confidence Zepp will succeed. My out the hat guess is that Hyrox partnership turbo boosted Zepp's premiumization success rate to somewhere around 80%. Well worth a gamble on it's stock at these levels.
