May. 18 at 2:08 PM
$NIU
This is all we need to know: Why were expenses so high?
Yan Li
CEO at Niu Technologies:
"In branding and marketing, recognizing 2026 is a pivotal year for our brand's revolution, we made a proactive decision to front-load our marketing investment in this quarter. We chose to capture the consumer mindshare ahead of curve by building a massive brand awareness in Q1. We have ensured as the new national standard transition stabilized, Niu is well-positioned to capture its unmet demand."
this will break even, and even hit profitability later this year.. Mark it!
