Tradewinds Universal develops, manufactures, and distributes nutrient-based edible insect foods under the Universal Protein brand. It focuses on the formulation, manufacturing, marketing, and distribution of UP Proteins nutritional products, which include protein bars, powders, drinks, cookies, and other health-conscious items, as well as shakes and various nutritional foods, snacks, and beverages. The company was incorporated in 2021 and is based in Las Vegas, Nevada.