May. 8 at 10:59 PM
$TBBB 35% growth is incredible!
In the call they mentioned a new store concept (Yema) that they plan to expand.
I did some research, and seems like they currently have two Yema store locations in Mexico City.
It's more upscale compared to 3B stores. Also has an online delivery service.
They're taking another page out of the BIM playbook. BIM (discounter in Turkey) has a separate chain of stores too (FILE) with a bigger selection and higher price point.
As long as they don't do anything crazy and continue to execute on their simple business model, I don't mind.