Nov. 28 at 1:33 PM
Ryanair Holdings Plc has discontinued its Prime subscription service after just eight months, citing financial losses. The low-cost airline reported that while the program attracted over 55,000 subscribers and generated more than €4.4 million (
$5.1 million) in subscription fees, members redeemed €6 million in fare discounts, resulting in a net loss.
Priced at €79 per year, Ryanair Prime offered benefits including cheaper flights, travel insurance, and free reserved seats for up to 12 trips, representing a significant shift from Ryanair’s traditional no-frills approach to air travel. When launching the program, the airline set a membership cap of 250,000 on a first-come, first-served basis, highlighting that actual subscriptions fell well short of initial expectations.
$RYAAY