Sep. 25 at 10:29 AM
$QSG The 2025 China International Fair for Trade in Services (CIFTIS) commenced at Shougang Park. Trendy toy brand Letsvan drew significant attention as a highlight of the event, presenting its popular original IPsâWAKUKU, SIINONI, and Ziyuliâacross three key zones: the Chaoyang District Cultural Tourism Zone (Hall 9), the Beijing Gifts Zone (Hall 11), and the Media Interaction Area in the Press Center. The immersive displays attracted large crowds of engaged visitors, making it one of the most popular exhibition areas at this year's fair.
On the global expansion front, Letsvan has proactively entered markets in Southeast Asia and North America, implementing localized operations. A significant milestone was the successful launch of its first overseas pop-up event in Bangkok, Thailand, in early June. This initial foray has validated the global appeal and market potential of its IPs, marking a concrete step forward in Letsvan's globalization strategy.
