Aug. 7 at 11:51 PM
$PTLO Companies never realize people will pay for quality. What did this company do over the las 10 years after the sale. Cut quality ingredients to save $$$$$ and keep prices lower....... They clearly cut off their nose to spite their face. They lost 10,000's of customers over the years. Do some research of just the Chicagoland area. Survey Individuals who use to eat Portillo's back in the 80's and 90's, 2000's........Ask them how often did you eat at PTLO back in the days, then ask them how often they eat there now.......If you survey me, I'd say 10-15-20 times a year back then. Now maybe once or twice a year.......I went long this stock at
$3.96 for a trade that will be less than a year. I see based on the institutional backing they will climb out of this to the
$6-
$7 range in the next 6-9 months.......After that, without quality food they once had, you are looking at a long road ahead.........
